I have been asked before whether there is any difference in Realtors - meaning Realtors are all the same. Having spent some time in the business I can tell you that there are some huge differences between agents and it's not necessarily in the areas you might think of like marketing. There are some very simple service principles that not every Realtor follows. Calling me back when I'm trying to set up an appointment to show one of your listings to me is a simple task but one that inevitably is missed by some agents. The other day I went to show 10 condos to a prequalified out of town buyer. These people were in town to buy a place. Out of the 10 condos we wanted to have a look at, 2 of the Realtors never returned my call, which means I didn't show them, which means my out of town buyer never had a chance to decide if it was the right place for them. Now you might think only 2 didn't call you back - that's not so bad but I wonder what their clients would think if they had an opportunity to possibly sell their home and they couldn't find the time to return a phone call.